PUMA x FWOFO at the ICA.
This weekend, we took over the ICA with PUMA for the London Marathon weekend, and honestly, we’re still processing it.
FWOFO x Puma: See you at the finish line
Running and coffee share a lot in common: discipline, early starts, and that magical moment when everything clicks, and you remember why you showed up. This year, we’re bringing that energy to the TCS London Marathon 2026 with an incredible activation from Puma.
The Journey So Far… (And what’s next)
If you’ve been here since the very beginning or even if you’re showing up now, you know this isn’t your usual coffee brand story. It started as a joke. An idea tossed around on a podcast by Rory Sutherland about how ridiculous coffee menus have become. But that throwaway provocation planted a seed, and
24kg of Coffee and Counting: Pop-Up Recap
We had an absolutely massive turn-up for the Flat White or F*ck Off pop-up event. From the moment we opened the doors, the energy was electric and the coffee was flowing. We sold a whopping 24 kilograms of coffee over the day. Yes, you read that right. Twenty-eight kilograms. And if that wasn’t exciting enough,