The London Coffee Festival was slightly mental…
First of all, a massive thank you to the Sanremo Coffee Machines team for having us at The London Coffee Festival. The machines were incredible to work on all weekend. Beautifully designed, ridiculously smooth to use and somehow still reliable while
FWOFO x Sanremo at the London Coffee Festival…
On Saturday, 16 May from 9AM to 1PM, Flat White or F*ck Off will be taking over the Sanremo stand at The London Coffee Festival, hosted by the legends themselves, Sanremo Coffee Machines.
PUMA x FWOFO at the ICA.
This weekend, we took over the ICA with PUMA for the London Marathon weekend, and honestly, we’re still processing it.
FWOFO x Puma: See you at the finish line
Running and coffee share a lot in common: discipline, early starts, and that magical moment when everything clicks, and you remember why you showed up. This year, we’re bringing that energy to the TCS London Marathon 2026 with an incredible
The Journey So Far… (And what’s next)
If you’ve been here since the very beginning or even if you’re showing up now, you know this isn’t your usual coffee brand story. It started as a joke. An idea tossed around on a podcast by Rory Sutherland about
24kg of Coffee and Counting: Pop-Up Recap
We had an absolutely massive turn-up for the Flat White or F*ck Off pop-up event. From the moment we opened the doors, the energy was electric and the coffee was flowing. We sold a whopping 24 kilograms of coffee over
Testing the Screens: Final preparations at Outernet
Alright, this is one of those moments where you have to stop and say: pinch me, is this really happening? Today, the Ask The Impossible team rolled up with the Flat White or F*ck Off crew to Outernet London to test
Choosing the Coffee: How We Found The Perfect Flat White
If we’re going to say Flat White or F*ck Off, the flat white has to back it up. So two weeks ago, we did the important bit. We went coffee tasting.
Building the Beast: Our pop-up structure is taking over
We’re not renting a structure for the Flat White or F*ck Off pop-up. Nope. We’re building our own. Because if you’re gonna make a statement, you don’t just show up, you show out. This is the structure, big, bold, black
Big Update: New Location, Same Energy. One Week to Go.
With just one week to go until the Flat White or F*ck Off pop-up, we’ve made a call. A big one. We’ve changed location. Because when you’re this close to launch, you either play it safe… or you go big