Big Update: New Location, Same Energy. One Week to Go.

Alright, listen up.

With just one week to go until the Flat White or F*ck Off pop-up, we’ve made a call. A big one.

We’ve changed location.

Because when you’re this close to launch, you either play it safe… or you go big or go home.

The new plan

On 28 January, you’ll now find us at The Outernet, Tottenham Court Road.

• Date: 28 January
• Location: Outernet, Tottenham Court Road
• Time: 7am to 7pm

Same day. Bigger stage.

We’re setting up for a full day of fast, high-quality flat whites for commuters, creatives, coffee lovers and anyone who wants to see what FWOFO looks like in the real world.

Why come?

Because this isn’t just a coffee stop. It’s the idea you’ve been watching online, finally happening in front of you.

You’ll be able to:

• Try what might be the best flat white you’ve had yet
• Grab FWOFO merch, including hoodies, caps, hats, T-shirts and coffee mugs
• Meet the team behind the madness

And yes, Rory Sutherland himself will be attending.

Final call

If you’ve been following the journey, this is your moment to step into it. If you’re new, this is the perfect place to start.

Come early. Come late. Come caffeinated or in need of one.

But come ready.

Flat white or f*ck off.
28 January. The Outernet.

Follow the journey

If you are curious to see how Flat White or F*ck Off unfolds, or want to support the experiment, you can follow along here:

Website: flatwhiteorfckoff.com

Instagram: @flatwhiteorfckoff

TikTok: @flatwhiteorfckoff

LinkedIn: Follow our page