Testing the Screens: Final preparations at Outernet

January 27, 2026

Testing the Screens: Final preparations at Outernet

Alright, this is one of those moments where you have to stop and say: pinch me, is this really happening?

Today, the Ask The Impossible team rolled up with the Flat White or F*ck Off crew to Outernet London to test the screens.

If you’d told us this whole thing a year ago, we’d have laughed. Or maybe we’d have sworn.

But here we are. Screens lighting up, logos beaming, coffee dreams ready to pour.

The Joke That Sparked It All

It all kicked off when Rory dropped the “flat white or f*ck off” line on a podcast with Jamie Lang. A joke? Maybe. A manifesto? Definitely.

Tom and Charlie heard it. They saw the spark. And so Flat White or F*ck Off was born.

Ask The Impossible came in like a shot of strong coffee, stirring things up, bringing that no-bullshit energy.

Rory’s Blessing and the Big Pictures

Then the big one, meeting Rory Sutherland. Getting his nod. His blessing. That was huge.

Next up, the legendary Rankin stepped in, snapping photos that captured the heart and soul of the brand. No filters. Just real.

From Beans to Brews

Then came Fireheart Roastery, the real MVPs, helping us taste, argue, and pick the perfect bean. Because if the coffee doesn’t bang, none of this means a thing.

Curveballs and Comebacks

And just when we thought we had it all figured, the pop-up location switched one week before launch. Outernet London stepped in, the perfect stage for what’s coming.