Building the Beast: Our pop-up structure is taking over

Here’s what’s really going down behind the scenes.

We’re not renting a structure for the Flat White or F*ck Off pop-up. Nope. We’re building our own. Because if you’re gonna make a statement, you don’t just show up, you show out.

This is the structure, big, bold, black and white, and unapologetically FWOFO. The kind of thing that stops you in your tracks and says, “Yeah, this is happening.”

The team behind this madness? Absolute pros who live for this kind of build. Shoutout to a creative studio in South East London, they smashed it, turning our vision into something real and raw.

This isn’t some cookie-cutter pop-up. It’s our home for the day. Our stage to serve up the best flat whites, loud and proud.

The details you need:

When: 28 January
Where: The Outernet, Tottenham Court Road
Time: 7am to 7pm

One day only. No reruns. Just you, us, and the best damn coffee you’ll have all year.

So come through. Bring your crew. Bring your appetite for bold coffee and bold moves.

Because at FWFO, it’s simple:

Flat white or f*ck off.

Follow the journey

If you are curious to see how Flat White or F*ck Off unfolds, or want to support the experiment, you can follow along here:

Website: flatwhiteorfckoff.com

Instagram: @flatwhiteorfckoff

TikTok: @flatwhiteorfckoff

LinkedIn: Follow our page