Pop-Up Alert: Flat White or F*ck Off at Outernet, Tottenham Court Road Station, on Jan 28th
You’ve heard the story — from Rory Sutherland’s podcast joke to a viral social media sensation. Now it’s time to see Flat White or F*ck Off in the real world.
On 28 January, we’re popping up at Outernet, Tottenham Court Road station, with one clear mission: to serve a fast, no-nonsense flat white, made to order in under 90 seconds. No menus, no fuss, just great coffee for busy commuters and anyone who’s tired of overthinking their coffee order.
Why come? Because life’s too short for complicated coffee. Because you want a quality flat white, right now. And because you want to be part of something that’s equal parts experiment, rebellion and genuinely good caffeine.
We’ll be there from morning rush until 5pm. Swing by, grab your coffee, say hello, and see what happens when simplicity meets speed.
Can’t wait to see you there.
Flat white or f*ck off, right?

Follow the journey
If you are curious to see how Flat White or F*ck Off unfolds, or want to support the experiment, you can follow along here:
Website: flatwhiteorfckoff.com
Instagram: @flatwhiteorfckoff
LinkedIn: Follow our page